But I Had a Problem
My first editing business was called Novel Nurse. The name was a play both on book doctors, a common nickname for developmental editors, and my background as a registered nurse.
I didn’t see the issue at first. I was getting great traction with speculative fiction authors, but it seemed like most people who sought me out did so because of word of mouth. The authors I worked with loved their experiences and shared that with their friends.
Over time, I came to realize I was turning away more and more requests for help on medical textbooks and nonfiction. It was logical for an author to see Novel Nurse and presume I worked on these things, so I felt bad that I’d accidentally misled them. This resulted in me spending numerous hours trying to connect nonfiction authors with the right editors who worked in their genre and at a price point they could afford a.k.a I was doing their legwork for them.
While I love helping people, being a middleman was not what I aspired to when I started this.
Study the Problem and Fix It
After taking a big step back and evaluating the situation, one thing became crystal clear. My branding completely missed the mark for my target audience. (HINT HINT: that’s you.)
I was getting clients, yes, but that was in spite of my name and logo, not because of it.
I’d made a pretty basic mistake, but I didn’t let it get me down. I often worked with authors who made similar missteps in their book marketing.
Their covers were beautiful and polished but told the reader the story was about the wrong thing. Or, they wrote a book thinking it was great for a particular audience, but the plot didn’t hit the genre expectations.
The solution was to find what wasn’t working and fix it. Essentially, I needed to developmentally edit my own business.
Thus, Eyetooth Editing was born. I can help add character nuance and depth to a vampire hunter with hemophilia one day and expand the world building of an alternate history mystery the next.
Along the way, I’ve amassed a wealth of knowledge about the craft of writing and the nitty-gritty of finding your audience and marketing your story.
I’d love to share some of that knowledge with you.